Writing exclusively for Packaging Europe magazine Martina Fidder, Sales Manager at Clondalkin Flexible Packaging Grootegast, shares her thoughts on the stand up pouch market and influencing legislative and commercial factors.
She says: The additional features available through the utilisation of a stand up pouch add further weight to the arguments to shift away from more traditional packaging options. Stand up pouches continue to push the boundaries of what is possible in packaging with new functionality coming on stream at a very rapid pace.
From a marketing perspective the pouch is a dream come true, offering brands the ability to differentiate through seemingly infinite printability options and the ability to offer many different, convenient re-sealable closures. Furthermore, the application of specially designed laminates means that pouches can offer retort properties making it a real alternative to tins."
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